Economic Daily (Journalist of Economic Daily: Han Bingzhi Editor-in-Charge: Li Yuan)

In recent years, with the increasing richness of sports events, China's sports competition performance industry has developed rapidly. At the State Council policy briefing held on December 21, Li Yingchuan, deputy director of the State Administration of Sports, said that according to the plan, China will strive to achieve a total scale of 2 trillion yuan in sports competition and performance industry by 2025, making it an important force to promote sustainable economic and social development.

However, there are some bottlenecks and shortcomings in the development of China's sports competition performance industry, and some deep-seated problems still need to be solved urgently. For example, the effective supply of sports events is insufficient, people's awareness of sports consumption is not strong, and the overall scale of sports competition and performance industry is not large. The Guiding Opinions on Accelerating the Development of Sports Competition Performance Industry, issued recently by the General Office of the State Council, clarifies the policy arrangements for accelerating the development of sports competition performance industry, and strives to form a sports competition performance industry system with rich products, reasonable structure, solid foundation and balanced development.

Promoting the Optimum Structure, Quality Improvement and Upgrading of Sports Competition Performance Industry

From the international common practice, sports industry can be divided into fitness and leisure industry and competition and performance industry. The so-called contest performance is an ornamental sport mainly consisting of fitness and leisure participatory sports and contest performance.

Li Yingchuan said that "Opinions" put forward quantifiable development goals of sports competition performance industry. By 2025, the total scale of sports competition and performance industry will reach 2 trillion yuan. A number of influential sports events cities and sports competition and performance industry agglomeration areas will be built. 100 sports events with great popularity will be launched, 100 sports competition and performance brands with independent intellectual property rights will be created, and a number of sports competition and performance enterprises with strong market competitiveness will be cultivated.

Why should we speed up the development of sports competition performance industry at this time? Zhu Bo, Director of Policies and Regulations Department of the State General Administration of Sports, said that in recent years, the development of China's sports industry has become a new growth point of China's economy. The increasing number of sports events has promoted the development of sports competition performance industry, and has become a new engine for the further development of sports industry. The publication of "Opinions" will promote the development of sports competition performance industry and promote the optimization of the structure and upgrading of sports industry.

Bottleneck Short Plate Urgently Needed Solution

Liu Fumin, Director of Sports Economy Department of the State Sports Administration, said that since the 18th National Congress of the Communist Party of China, the average growth rate of the total output of sports industry in China was 18.7%, 11.1% in 2016 and 14.9% on average. In 2016, the total scale of China's sports industry is 1.9 trillion yuan, of which the sports fitness leisure industry and the competition performance industry are about 67:33, and the competition performance industry reaches 620 billion yuan in the scale of 1.9 trillion yuan. From 2016 to 2025, if the average annual growth rate is set at 14%, the scale of China's competition and performance industry will reach more than 2 trillion yuan by 2025.

However, Liu Fumin also said that although the development momentum of China's sports competition performance industry in recent years is very good, there are also some bottlenecks and shortcomings.

First, the effective supply is insufficient, the management level of sports events is generally not very high, and the demand for mass sports consumption and the sports market are not sure. From the aspect of competition performance, there are not many items that can be selected to meet the personalized needs of the public. According to the survey, the independent innovation ability of sports competition performance enterprises is not very strong, the investment in R&D is not strong, the added value of brand is relatively low, and the overall lack of leadership with world famous brand events.

Second, the overall scale is not large. Liu Fumin, for example, compared with the United States, there are more than 20 sports entering the market in the United States. Only baseball, basketball, rugby, football and ice hockey have more than 800 professional teams, and more than 130 commercial teams participate in high-level competitions. In contrast, the marketization and industrialization of sports competition performance industry in China are relatively low in terms of the number of events, teams and market maturity, which greatly affects the development of sports competition performance industry in China.

Third, the momentum of mass consumption is not strong. According to the survey Bulletin of national fitness activities in 2014, the average annual sports consumption of people aged 20 and over is less than 1000 yuan, and the main consumption content is to buy Sports clothing, shoes and hats. The consumption level of sports service industry is relatively low, which reveals that the public's awareness of sports consumption is not strong enough, and sports consumption has not yet formed a necessary part of mass life consumption.

"Publishing the Opinions" is to take the problem as the orientation, proceed from the actual problems faced by the development of sports industry, adhere to the basic principles of market-driven, integrated development and adapting measures to local conditions, strengthen the pertinence and effectiveness of relevant policies and measures, and promote the solution of this series of related problems." Liu Fumin said.

Several Measures to Ensure the Implementation of Policies

Zhu Bo said that in order to achieve the goal of reaching 2 trillion yuan in the total scale of sports competition performance industry by 2025, Suggestions put forward a number of specific measures in policy design, mainly involving three levels of safeguards:

First, we should enrich the sports activities and improve the sports system. It includes vigorously developing professional sports events, supporting the introduction of major international sports events, guiding and supporting amateur quality sports events, actively cultivating ice and snow sports events, and promoting the interaction and integration of sports events and sports cultural performances.

The second is to strengthen the main body of the market and optimize the market environment. Including supporting the development of relevant enterprises, encouraging sports competition and performance enterprises to become bigger and stronger; creating a good environment to encourage innovation and Entrepreneurship of all sectors of society; cultivating intermediary institutions, actively providing relevant services; guiding consumption concepts, further enhancing the willingness of sports consumption of the whole society; further improving the relevant service system, improving sports consumption conditions.

Third, optimize the industrial layout and strengthen the construction of relevant platforms. In the future, China will improve the industrial chain to form industrial clusters, improve industry statistics and improve industrial standards. At the same time, China will deepen international cooperation and actively carry out international exchanges in sports competition and performance industry.

"In order to ensure the implementation of the policy, we will continue to promote the reform of the national sports industry's release uniforms, optimize the relevant events, establish and improve the industry credit system, strengthen industry self-discipline, including improving the relevant investment mechanism, and make clear the relevant support measures. At the same time, all departments throughout the country are required to strengthen inter-departmental and inter-regional coordination, strengthen organizational leadership, form joint efforts, ensure the implementation of policies, and ensure that the goals set in the document can be achieved by 2025. Zhu Bo said.